Reading Time: 2 min The increasing popularity of finfluencers – social media influencers who provide investment advice and information about financial products and services – poses potential risks to both consumers and companies in the financial services industry. This article examines the regulatory risks associated with finfluencers, the potential for misleading or inaccurate information to be disseminated, and the need for transparency and compliance in any collaborations or endorsements with finfluencers. As the influence of social media continues to grow, it is important for individuals and companies alike to be aware of these risks and take steps to mitigate them.